Your Dental Marketing Agency in Sydney Could Be Endangering Your Dental Practice
When it comes to dental marketing in Sydney, there are specific regulations that need to be followed so as it ensures that the patients’ aren’t cheated in any way and are provided with genuine-quality healthcare services. If your dental marketing agency is involved in exaggerative advertising that aims at misleading the public, it could get your dental practice in trouble. That’s why; it’s essential that you hire the best and experienced digital marketing Sydney agency that can promote your business without risking your career.
Here’s The List of Don’ts / Unlawful Dental Advertising for Dental Marketing in Sydney
If you’re a regulated health service provider, your advertiser must not
- be false, misleading, or deceptive, or to have the potential to be false, misleading, or deceitful,
- Unless the terms and conditions of the offer are clearly disclosed, do not provide a gift, discount, or other inducements,
- Use testimonials or fictitious positive reviews of the service or company,
- Produce an unrealistic expectation of effective treatment, or encourage the indiscriminate or unnecessary use of regulated health services, either directly or indirectly.
Confused Whether Your Dental Marketing Sydney is Complying with the Regulations?
Here’s how you can be sure that your dental marketing agency is following necessary protocols while advertising for your dental practice:
- Analyze all of your advertising for compliance with the National Law’s criteria and identify any content or statements that do not fulfil these requirements.
- Any content that does not comply with national law should be corrected (as explained in the advertising guidelines prescribed by the Dental Board common to all National Boards).
- If you’re still unsure whether you’re following the National Law, get help from your insurer, legal counsel, or professional association.
Role of Clickbiz Australia in Dental Marketing Sydney
As a member of the Australian Dental Industry Association (ADIA), Clickbiz Australia can avail comprehensive benefits program that allows ADIA member businesses and their workers to take advantage of an ever-growing portfolio of products and services.
Clickbiz Australia specializes in the implementation of holistic digital marketing solutions for dental clinics in Australia. The internet is littered with digital marketing agencies in Sydney, but result-driven digital services, including Google, Facebook, Twitter, SEO best practices, and more, find a home at Clickbiz Australia. You don’t have to worry about any regulations because our highly experienced and research-backed team of professionals leave no stone unturned to earn the confidence of dental practices.
